Generation Z Characters | I'm Healthy

Born and developed in an all-digital era, Generation Z or Gen Z has a lot of convenience to get unlimited information. Not only that, this generation born in 1995-2012 also has unique characteristics with different personalities, interests, and appearances.

Although Gen Z's attachment to the digital world, especially social media, provides many conveniences, on the other hand it also has a negative impact. Starting from the comparative generation, cyber bullying, depresi, hingga FOMO (Fear of Missing Out).

Therefore, through the virtual launch of Fres & Natural Dessert Collection with the "This is Me" campaign, Gen Z is invited to build a sweet character so that they can continue to appear according to their respective personalities, without having to be afraid or embarrassed to look different.

Also read: Positive and Negative Impacts of Social Media on Health

Building Sweet Characters on Gen Z

Through the "Gen Z Social Media Behavior 2021" survey conducted by Girl in April 2021 against 1,717 respondents, it was found that the average Gen Z spends about 3-5 hours using social media per day. This time is not only used to find entertainment, but also to find the latest news or issues and to connect with many things.

For Gen Z, social media can be a place to express themselves, channel their voices on important issues, and seek change for the world. The existence of social media also makes Gen Z tend to have a fairly high self-confidence and strongly believe in authenticity, and hold fast to the values ​​they believe in.

“With this self-confidence, Gen Z feels more active, positive, and innovative. Besides that, they can grow a sweet character in themselves," said Tara de Thouars, clinical psychologist, in the virtual launch event of Wings Group Indonesia's Fres & Natural Dessert Collection, last Thursday (24/6).

According to Tara, this sweet character is also important for Gen Z to have in order to prevent them from negative behaviors, such as bullying, do not care, do not respect, have no integrity, and jealous. There is also a sweet character that is meant by Tara is a friendly, fun, caring, and empathetic character.

"To build an active, positive, and innovative Gen Z with a sweet character, two supporting factors are needed, namely internal and external factors," Tara explained. In terms of internal factors, this effort can be developed by Gen Z itself, for example by caring about appearance by keeping the body and smelling good, and consciously building good character.

Meanwhile, from external factors, the environment such as family, school, social, it is also necessary to actively instill, set an example, and together build good character values ​​for Gen Z teenagers. "If teenagers are confident, they can believe in themselves, maximize their potential. , and can overcome life's challenges," added Tara.

Also read: Invite to Love Your Body, This Influencer Reveals the Reality Behind Social Media Posts!

Be Yourself, The Important Key for Gen Z To Be A Positive Person

In line with the sweet and confident character of Gen Z, Janine Intansari, beauty influence, also emphasizes that being yourself is an important key to being a positive person.

"It's okay to look a little different, the important thing is be yourself. Be yourself who does not harm others, always think and act positively. It's very important to build a sweet character, we don't need to respond with the same treatment to people who behave badly to us," said the girl who often appears eccentric with colorful hair and eyebrows as its hallmark.

Also read: 3 Mental Disorders Due to the Use of Social Media

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